BRAND GUIDELINES
We are pleased to present our standard brand element style guide. We have created this to help you present our brand in a proprietary way. In this guide, you will get to know our brand, typography, iconography, and color schemes.
Introduction
Who We Are
Clinical Architecture was founded in 2007 by industry veterans, clinicians, and informatics experts. We provide software solutions and services that enable intelligent data-driven decisions, success with population health, health information exchange, quality reporting, and value-based care.
Our vendor-neutral solutions improve healthcare data quality, provide a platform to enable the aggregation of clinical data, automate semantic normalization and interoperability, and enrich your data to make it meaningful and actionable.
We work with leading organizations to solve challenges around healthcare data quality, interoperability, and clinical documentation.
Our Mission
Our mission is to deliver innovative solutions that maximize the effectiveness of healthcare.
Required Legal Copy and Trademark Use
Clinical Architecture, LLC owns the exclusive trademark rights to Clinical Architecture and requires that appropriate legal accreditation is included where Clinical Architecture is used. This includes the use of any of the following brand elements: name, logo and brand elements including icons, imagery/photography.
- The registered trademark (circle R, ®) must be used in conjunction with Clinical Architecture in any headers and first body-copy use.
- Translated trademark and copyright statements must still include the ®.
Logo
Primary Logo
The Clinical Architecture logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier, and a stamp of quality. It is, and should always be, the most consistent component in our communications.
The logo shares two primary colors: Clinical Orange (Pantone 130) and Clinical Green (Pantone 367). It is intended to be used on lighter backgrounds in order to maintain legibility. When used on darker backgrounds, an alternative color arrangement should be used. Another acceptable color option is to reverse out the logo to white on darker backgrounds and images. The logo can appear in Black only for black-and-white and grayscale scenarios.
To maintain full legibility, never reproduce the logo at a height smaller than 1/4 inch (for print) or 35 pixels (for screen). There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but instead should live comfortably and clearly as an identifying mark.
Primary Logo
Horizontal
Primary Logo
Vertical
Greyscale Logo
A black logo with black text is to be used in black-and-white or grayscale instances only.
Reversed Logo with Color Mark
On gray or medium backgrounds, the color logo with white text can be used as long as the logo is clearly visible and text is legible.
Reversed Logo
On black or very dark backgrounds, an all-white logo with white text is recommended.
Color Palette
Primary Color Palette
Beyond our logo, color is the most recognizable aspect of our brand identity. Colors were selected that reflect our bold, unique, and diverse community. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Clinical Architecture image or visual story.
CLINICAL GREEN
PMS: 367 C
CMYK: 20, 0, 42, 21
RGB: 150, 202, 94
HEX: #96CA5E
CLINICAL ORANGE
PMS: 130 C
CMYK: 0, 35, 87, 2
RGB: 249, 161, 26
HEX: #F9A11A
CLINICAL HEADING TEXT
PMS: BLACK 7 C
CMYK: 0, 0, 0, 80
RGB: 51, 51, 51
HEX: #333333
CLINICAL BODY TEXT
PMS: COOL GRAY 9 C
CMYK: 0, 0, 0, 54
RGB: 117, 117, 118
HEX: #757576
Typography
Primary Font
Clinical Architecture’s typography communicates clearly and cleanly, and is flexible in a wide range of situations. Flexibility comes from using one type family that contains all necessary styles.
Lato, a sans-serif typeface for use in product logos, professional collateral, and website headers.
Our mission is to deliver innovative solutions that maximize the effectiveness of healthcare.
Download
Download the Clinical Architecture Logo
This package contains our logo in a variety of formats including PNG and SVG. Use is bound by the above guidelines.